Saturday 12 February 2011

The return of the slogan tee

 
A friend gave me a Zoe Karssen t-shirt recently and I have to say I have fallen head over heels with the brand. Their latest collection 'Rock and Rule' is inspired by various icons from the music and fashion industries such as Alison Mosshart and Blondie with 'easy to wear tongue in cheek graphics for the cool girls in town'. She has also added three extra base colours to the collection this time around - black, grey marl and navy, with white making the offering four options in total. So simple it hurts - and looks fantastic.  
This season’s imagery was the result of a collaboration between Jolijn Snijders and Zoe. Casting models with imperfect beauty, Jolijn Snijder’s photographs exude sensuality but also have a feeling of risk, the perfect match for the Zoe Karssen brand.

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