Wednesday 23 February 2011

A Cult Classic of British Fashion

Ever since I came to London, in fact before I came to London, I have had my eye firmly on kooky jewellery brand Tatty Devine - named one of the "coolest brands in the world" by Dazed & Confused magazine.

Set up by two artists - Harriet Vine and Rosie Wolfenden - the brand has gone from strength to strength, loved by the press, pop stars and public alike. Go into any high street store today and you will see at least one Tatty Devine 'inspired' piece in every jewellery collection. Always ahead of the game they were one of the first retailers to open on Brick Lane - back when it was really cool.

Today they are stocked globally and understandably massive in Japan - fitting in perfectly with the unique sense of style over there. Something that has kept me a loyal and faithful Tatty devotee is that their price point has remained reasonable even when they have expanded. Sure they do slightly more expensive collaborations for the like of Mrs Jones but you can still pick up a birthday present for £20.

Although always very current, their pieces are also timeless. Tatty is one of those brands that everyone loves, mostly because in their own words, they have "always been motivated by fun."























Prism Light Earrings £33

Glasses Necklace £33

Egyptian Pharaoh Brooch £42

Items and many more available at tattydevine.com

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