Ok so regular readers will know that I am a massive Wildfox fan. I
love the ethos behind the brand - 'Inspired by sleepovers, beautiful
books, fairies, dreams, vintage
t-shirts and their friendship, the young designers gave birth to a
brand based on love and having fun! Things had gotten too serious in
the world of fashion, and it was time for a change.'
Absolutely
a huge marketing ploy but sweet non the less. I imagine the Wildfox
girls sit looking out onto LA through their studio window, sipping their
morning Latte's, wondering how they are going to get those mermaid
sequins onto the skeleton tee and most importantly which Fleetwood Mac
song they are going to play first to get the creative juices going that
morning. The perfect life right?
But back to the real world and their newly released White
Label range - for those of you that want something a little more
special than your average Wildfox tee this is still full of horses,
crests and cutesy Americana with the much loved Wildfox style stamped
all over it but offers something a little more grown up.
