From 12th January to 1st March the Ultra Lounge on the lower ground floor of Selfridges London will be tansformed into a library as part of the store's Words, Words, Words theme. There will be classes and lectures such as story-telling workshops and hand-writing analysis but also special pop-ups from brands such as Tatty Devine. At Tatty Devine you can order a custom order name or letter necklace and watch it being made then and there, all you have to do is choose which colour perspex you want, add a chain and a charm and go.
One simple concept - create a "wall" theme and then sell it. Genius. Having created bespoke walls for Tatty Devine, Fred Butler, Patternity and many more, Supermarket Sarah walls are now available in Selfridges.